My rating: 4 of 5 stars
A very frightening expose of how easy it is to fool many people by telling them what they want to believe. This book deals with the “wellness” business, but the same principles can be applied to financial and political scammers as well.
“Woo” and political “woo” (Brexit, Trumpism, etc.) have many things in common – an audience who are desperate for some good news, believing the existing system has failed them, and welcome any kind of relief from what is troubling them, however ludicrous and outrageous the claims and methods may seem to be.
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