I’ve just received a list of the nominees for an award. The blurb below is for one of these, and it’s written by an established author, and published by an established firm. On Amazon, it has over 4,000 ratings, averaging four stars. This is clearly a book that people enjoy, but with this blurb, I don’t really understand why people are interested in it (names redacted).
|A****, F****, E*****, and S**** are still young — but life is catching up with them. They desire each other, they delude each other, they get together, they break apart. They have sex, they worry about sex, they worry about their friendships and the world they live in. Are they standing in the last lighted room before the darkness, bearing witness to something? Will they find a way to believe in a beautiful world?|
OK, so young people are aware of time passing. And they have sex and worry about it. And yes, young people are not perfect, and their relationships (sexual and other) ebb and flow. And they worry about all these things.
Why should I wish to read about these people? What makes them interesting or different? Is this the aim of this pedestrian blurb? To make me want to see why 4,000 Amazon readers think this is such a good book? I’m sure that a better blurb would sell more copies.
“Standing in the last lighted room before the darkness” – it’s a beautiful phrase, and one that many people will relate to. I think many generations feel that they’re the last hope of humanity, whether it be battling the evil Hun in the Great War, or the Nazis in the continuation of that conflict, or marching and protesting with CND about nuclear weapons, or even superglueing themselves to the M25 to raise awareness of climate change. So why are these four young people different? I’m not interested.
A book’s blurb blurb needs to show us why this book is so different from so many other books on the market (Amazon carries over 10,000,000 titles). This prose above just makes my heart sink, and excites me as much as a half-finished bowl of cornflakes.